Potato agricultural products branding into the "national team"

Recently, Enshi potatoes as Agricultural Products selected as the national agricultural brand boutique cultivation program, "piggy bank: the implementation of differentiated brand strategy to promote the high quality development of Enshi potato industry" was selected as the 2022 national agricultural brand innovation and development of typical cases, Enshi potato brand construction successfully into the "national team".

"In recent years, the state annually arranged financial funds of more than 50 million yuan to support the development of potato staple food and 'Enshi potato' regional public brand construction." Enshi zhou Agricultural and Rural Bureau in charge of the introduction, the state through the selection and breeding of high-quality high-yield varieties, the promotion of green high quality and efficient planting model, the development and release of green production technology standards and group quality standards, authorized market entities to build and share common brands and other initiatives to promote the quality and efficiency of the potato industry, as well as to improve the development of Enshi zhou import and export foreign trade.

Thanks to new varieties, new models and standards escort, Enshi zhou potato planting area of 1.66 million mu, with an annual output of more than 1.5 million tons. Among them, 152,000 mu received national green food certification. With the help of the Hubei Province potato late blight monitoring and early warning command center licensed by the provincial Department of Agriculture and Rural Affairs, potato losses were reduced to within 10%. With the integration and promotion of a number of production technologies for annual supply, it has been possible to grow two seasons of potatoes a year and to eat new potatoes in the Spring Festival.

The state also made an article on extending the industrial chain and enhancing the value chain. Market players such as Enshi Selenium Source, Xuanen Seven Mile Preferred Supply Chain and Enshi Nong bo are introduced and nurtured to make efforts in functional food research and development, branding and marketing, etc. The steamed buns, cakes, potato chips and potato yeast liquid made of potatoes are constantly enriching people's table; Enshi sanjiao "Potato Flower", Jiansi Guandian "High Mountain Cloud Potato Festival" and so on. Gao Shan Yun Potato Festival" and other activities have been staged one after another, activating agriculture, culture and tourism and opening up new horizons.

To enhance the brand value of Ensh potato, the state adhere to the "invite in, go out" two legs, has hosted the South (Ensh) Potato Conference and China Potato Conference and World Selenium (Ensh) Potato Expo and Trade Fair, the organization of the state's market players to participate in China Potato Expo, Agricultural Fair, Agricultural Fair, etc.; adhere to online, offline Two channels of marketing, in the "poverty alleviation 832", Jingdong, Tmall, Jitterbug and other more than 50 network platforms in full swing, into the box of fresh food, RT-Mart, in the hundred, Liangpin store and more than 30 chain retail enterprises. In addition, with the support of the provincial Department of Agriculture and Rural Affairs and other departments, landing CCTV, Zhejiang TV, Hunan TV and other media.

The success is not lost. Today, Enshi potatoes have been sold to the country, but also exported to Japan, Singapore, South Korea and other places, the annual comprehensive benefit of more than 8 billion yuan, radiation drive more than 1.2 million people to increase income. In June this year, the market price of Ensh potatoes increased to 3.6 yuan / kg, the highest in high-end supermarkets sold to 16.8 yuan / kg.